Build Your Audience
Tired of waiting for your audience to find you? Get proactive. They're out there, on Facebook, Twitter, LinkedIn, Pinterest, Amazon, GoodReads ... waiting to read your books, your posts, your tweets, and eager to see your recorded readings, interviews, and signings. They just need a little pull. Launch your Social Media pages, cast your net, and reel your audience back to your Author Podium where you are in control of the narrative. Then clinch the deal by inviting them to subscribe to your Official Mailing List. The names that show up on your mailing list aren't just names, they are your greatest fans — so excited about you and your work, they've asked you to notify them directly, ASAP, of everything that happens in your world: new blog post to read, new event to attend, new video to watch, new book to buy. Grow your audience. Find your fans.
We build it*
We'll set you up on Squarespace — the world's premier website builder and hosting service. You choose the template, send us your photos and write the copy; then, we'll create the pages — home, bio, books, contact.
We'll meet with you for three hours to mark your course.
During the flight, you'll have the opportunity for three course corrections.
We'll meet with you for three hours to show you the ropes. You'll learn how to create and post blogs, events, audio and video to your Author Podium and to your social media. You'll also learn how to manage your mailing lists with MailChimp.
We'll set up your Squarespace Blog (complete with comments, categories, tags, archives and primo search functionality). We'll also set up your Squarespace Events Calendar, and a News Page. Then we'll help you publish your first Blog Post.
We'll advise you on what domains you should purchase — .com, .net, .info, .org, .biz, and .me — connect them to your Author Portrait, and wrap them in privacy.
We'll give your graphics a distinctive, unified treatment and adjust the typography and colors used throughout your Squarespace Author Podium.
BOOK SPOTLIGHT – UP TO 3
When you have more than one book, you'll want each one to have its own, unique web page. We'll create that special page to spotlight your book, and configure it to display your book's unique content — synopsis, book cover, quotes, excerpts, reviews, and related blog posts, as well as buy buttons and a MailChimp newsletter sign-up.
We'll create & brand your social accounts — Facebook, Twitter, LinkedIn, Pinterest, Amazon Author Central, and GoodReads.
We'll create your YouTube and Wistia accounts and help you post your very first video.
We'll create your Google Analytics account & Google Search Console, your Amazon Affiliate and MailChimp accounts, your Amazon Author Central account, and your Press Page & Press Kit. We'll even build you a Tip Jar.
* You'll provide the photos and the copy for your site. Based on the template you choose, we will give you a precise list of each photo you need and its requirements (size, resolution, orientation, subject, etc.), as well as each block of copy you need and its requirements.
YOU FLY IT
You'll complete a series of Flight Training Videos to get you up to speed, full of confidence, and ready to fly your own Author Site.
You'll create and publish Blog Posts.
You'll create and publish Event Posts.
If you choose to enable comments on your Blog and Event Posts, then you'll need to periodically moderate and contribute to the conversations taking place there. Your fans will love the interaction.
For each Blog Post and Event Post, you'll also post a note on your social media sites, inviting your audience to come to your Author Podium to read all about it. In addition, there are conversations happening on each social site that you might want to monitor and occasionally participate in.
You'll have a friend record you (with a smart phone) at each event. Then you'll upload that video or audio to it's own Blog Post.
You'll monitor your metrics via your Squarespace Admin Panel & your Google Search Console. Over time, you'll discover which content is popular on your Author Podium, and which isn't; then, you'll make adjustments to your content accordingly.
You'll compose and send emails to your most excited and loyal fans.
You'll update your press materials as needed.
SELECT & COMPARe
CHECK OUT EACH OF OUR AUTHOR WEBSITE PACKAGES
GET UP & RUNNING FAST
PUT YOUR BEST FOOT FORWARD
BUILD YOUR AUDIENCE